Thai subtitling

Thai subtitling sample | Thai captioning | Elken | GoPhrazy

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Subtitling in Thailand


Let's face it- it's challenging enough to come across a reliable subtitling service provider online. But try finding one that can truly convey the authentic experience with your content in Thai!

There is a commonly adopted subtitle development process that all subtitling companies follow. For a start, customer content is reviewed, and professional audiovisual translators are assigned. Then English Master Templates are created, translated into Thai, and proofread by captionists. Finally, the Thai subtitles or captions are QCed and delivered in the requested subtitle format. And following this workflow should be enough to transcend the authentic content feel in Thai.

But there's a catch.

The original content has been produced in another country, within a different cultural context and simply translating and subtitling it in Thai language is not enough to convey its creative intent. In result, the translated version fails to engage the local viewers and very successful TV shows, films, commercials, video games or other media end up as mediocre for the local audience. 


To help you transcend the original experience with your content and achieve a native feel, we apply a culture first approach- we craft and deliver Thai subtitles that consider all local norms and traditions to create a culturally relevant and immersive viewer experience for Thailand.


GoPhrazy provides Thai subtitling services through our native subtitle translators for the needs of your TV, films, cartoons, animations, e-learning videos, commercials, and video games. Here's the deal- it takes just 3 easy steps with us to make your subtitles perfect for Thailand:


subtitling in just 3 easy steps:

  • 1

    describe your specifications

  • 2

    request a quote

  • 3

    get your ready-to-use files


Since 1994 we have localized over 10 000 hours of TV programming in foreign languages for providers like Discovery Channel, TLC, HBO, FOX, Cartoon Network, Nickelodeon, Disney Channel and many more. The list gets bigger when we add localizing of over 1000 film titles for theatrical and TV distribution, as well as blockbuster games like League of legends, GTA and Civilization.


But that's not all.


We are also a preferred multilingual subtitling company to leading advertising agencies like Ogilvy, Leo Burnett and Saatchi & Saatchi, localizing countless TV commercials for Fortune 500 companies like Coca Cola, Nestle, Procter & Gamble, Samsung, Gillette, Sony, BMW, Danone and more.


Where dialogue becomes vision


What makes over 300 companies come back and reward us with more than 10 000 projects over the years is our culturally intelligent approach. It’s a group of methods that blend meaning and feeling with local expertise to provide a peace of mind that your media feels great in Thai.


It all starts with you


We know that the most important factor in communication is to make sure that your viewers can connect and engage with your content not only on a linguistic but most importantly on a cultural level. That's why we don’t simply translate and subtitle your script in Thai language. Instead, we assist you in adapting your content to the local culture and craft a superior viewer experience.


Thai subtitling company

Thai subtitling company


GoPhrazy is the number one choice for Thai subtitles and captions due to our obsession with Client needs and our determination to deliver all projects always on time, in full and error free. We are an award winning subtitling company, trusted by major broadcasters and platforms.


Expertly written and perfectly timed


Our subtitlers are not only true experts in Thai language but also in weighing written against spoken words, editing text to fit both visually and contextually, retaining the essence without any loss of meaning. While translating and developing Thai subtitles, we consider the rhythm of the video, dialogue pace and the viewers' reading speed. We create subtitles and captions with timings synchronized with a surgical precision to the highest level of accuracy (up to 1/100 sec). As a result, our Thai subtitles are always consistent but above all, always a pleasure to read.


Our Thai subtitling specialists


Creating Thai subtitles requires much more than simply making a word-by-word translation of a video script. Our subtitlers need to understand and experience the content; retain the context and meaning of the original version and convey it into Thai, considering cultural differences. That's why we work with a large pool of local subtitle translators that have expertise in many sectors, including entertainment, advertising, video game, e-learning, technology, and more.


Our in-house subtitling department


Though we employ highly trained, experienced and subject-matter competent, native freelance Thai subtitle translators, we also have a team of in-house subtitling QCers who validate each and every file against the assigned specifications and cultural checklists to ensure that your Thai subtitling service is always delivered correctly. In result, your locally versioned media is ready to publish, in the style and format that you require. We strive to provide a seamless viewer experience in Thai and we know that the perfect subtitling is the one that you never notice.


Subtitling technology


While our culturally intelligent approach ensures the cultural fit of your content in Thai, it's our best-in-class technology that enables us to deliver superior quality while remaining cost effective. It empowers a collaborative environment and content flows that simplify the process and help you reach your local audience faster, cheaper and better than ever before.


Thai subtitling services

Thai subtitling services


At GoPhrazy we develop, translate and provide Thai subtitles that are relevant from both culturally linguistic and technical standpoint in order to create a truly immersive and memorable experience with your content for Thailand. Our subtitling and captioning services are mostly used by TV channels, OTT, IPTV and VOD platforms; film, advertising, education, video game and IT companies for making their media accessible to the local audience and are well known for their focus on precision and style. In the recent years we are also facing an increasing demand for Thai subtitling services by social/ video sharing platforms like YouTube, Vimeo, and iTunes.


Our subtitling services


  • Thai subtitling from template
  • Thai subtitling without template
  • Thai subtitling on provided script
  • Thai subtitling with no script available


Thai closed captioning


Improve the accessibility of your content in Thailand by taking advantage of our Thai closed captioning services! While subtitles are created for hearing viewers and only reflect dialogue, our Thai closed captioning includes all audio elements to provide more context and enhance the content experience for viewers with hearing disability. We cover any sound in the video that is not visually evident and develop Thai closed captions with the assumption that the viewer is restricted from hearing the audio. We split the transcribed text into chunks (caption frames) and enable your local audience to follow the audio, video or captions interchangeably. Thus, we improve the accessibility and overall viewer experience for Thai audience with hearing impairment who depend on captions to understand the video. As these captions are enclosed in video stream and can be turned on and off at viewer's comfort, they are named "closed captions".


Thai open captioning


In case you need to improve accessibility for your videos, cinematic and theatrical content, our Thai open captioning services are the perfect match for you. Unlike closed captions, open captions are embedded (burnt-in) the media file and become an inseparable feature of the video. They cannot be switched on and off like closed captions but on the other side have other benefits. They are easier to use, eliminate the need to manage separate files and inconsistencies among various media players. They enable publishers to control caption size and style and (if the text is generated properly) come in sync with video while not requiring a special software for playback.


Thai SDH subtitling


Subtitling for the deaf and hard of hearing (or HoH subtitling) quickly becomes a media accessibility standard in Thailand to respond to emerging regulations. It provides the closest-to-equal experience with your content to the local audience that suffers of hearing loss and combines both subtitle and caption content into a single file that is then translated into Thai. SDH include dialogue transcription, speaker IDs, audio description and could be placed anywhere on the screen to follow the sound positioning. While SDH includes audience with hearing loss, it also improves entertainment value and adds flexibility to education and information resources.


SDH are particularly designed for deaf, Deaf or hard of hearing audience.


  • Deaf with lower case "d" refers to viewers that cannot hear but can speak
  • Deaf with upper case "D" refers to viewers with hearing loss that prefer "sign language"
  • Hard of hearing refers to viewers with any level of hearing impairment


Led by exceptional people and supported by a state-of-the-art technology, we deliver Thai captions in a quick, responsive, reliable, convenient, consistent, transparent, and risk-free manner across various industries, while keeping you informed at every step of the way with your project.


Thai subtitling rates

Thai subtitling rates


Due to economies of scale, technology utilization and supply chain integration GoPhrazy provides some of the most competitive rates for Thai subtitling services at no compromise on quality. We build collaborative relationships with local linguists to guarantee consistency with the costs over time and make your ongoing projects predictable with budgets. At the same time, we know that each subtitling project is unique, and we consider certain factors to estimate our rates.


Factors affecting Thai subtitling rates


  • Deadline- a rush charge applies for urgent/ same day Thai subtitle delivery
  • Complexity- for super complex matter additional charge could apply
  • Volume- bulk order discounts are available for formal volume commitment
  • Source language- for subtitling videos that are not in English additional charge applies
  • Subject matter- topics that require in-depth competence might cause additional charges
  • Source video quality- poor image and sound makes subtitling harder and affects rates


For long form media broadcast projects, Thai subtitle translation, caption translation or development rates are estimated per minute of video. For short form, or non-broadcast projects, Thai subtitle translation, caption translation or development rates are quoted per project. We don't support a generic rate card as we approach every request individually to provide custom quotes that best serve your needs at the most competitive price. Our individual approach and attention make sure that you always get the right files, within the right budget, at the right time. 


About Thai language


The Thai language, also known as Siamese, is the official language of Thailand, and it holds a central place in the country's culture and identity. It belongs to the Tai-Kadai language family and is characterized by a unique script, linguistic nuances, and cultural significance. The Thai script is an abugida, featuring a complex system of consonants and vowels, written from left to right. The script has its own distinct characters, which give the Thai language a visually distinctive appearance. The script also includes tone markers that indicate the pitch at which a word or syllable is spoken, making Thai a tonal language with five different tones. The Thai language reflects Thai culture, with a strong emphasis on politeness, respect, and social hierarchy. The use of honorifics and polite particles is a fundamental aspect of Thai linguistic etiquette. Additionally, the language is characterized by a subject-verb-object (SVO) sentence structure. Thai is not just a means of communication; it's a symbol of Thailand's cultural identity, history, and values. Its unique linguistic features and cultural significance continue to shape Thai society in the modern era.



About Thai culture


Thai culture is a captivating tapestry that weaves together a deep reverence for tradition, spirituality, vibrant celebrations, and a strong sense of community. Rooted in its rich history and religious influences, Thai culture is known for its warmth, hospitality, and colorful expressions. Theravada Buddhism is central to Thai culture, and nearly 95% of the population practices this religion. Buddhism is not just a faith but a way of life in Thailand, shaping customs, festivals, and daily rituals. Monasteries, adorned with intricate architecture and colorful murals, play a vital role in local communities. Thai cuisine is celebrated worldwide for its diverse flavors and use of fresh ingredients. Dishes like green curry, pad Thai, and tom yum soup showcase the unique blend of sweet, salty, sour, and spicy flavors. Food is a social affair, and the Thai tradition of sharing meals emphasizes togetherness and hospitality. Traditional Thai arts include dance, music, and crafts like silk weaving and pottery. Thai dance forms like khon and traditional music, such as classical piphat ensemble or the folk music luk thung, reflect the country's artistic heritage. Traditional dress, like the elegant silk garments, adds to the beauty and grace of Thai culture. Thai festivals, including Songkran (Thai New Year) and Loy Krathong (Festival of Lights), are lively and joyous affairs. These celebrations involve vibrant parades, temple visits, and traditions that highlight the Thai people's profound connection to their culture. Thai culture is a fusion of tradition and modernity, where ancient customs harmonize with contemporary life. The strong sense of community, respect for elders, and rich spirituality continue to be the cornerstones of Thai society, making it a uniquely captivating culture in Southeast Asia.

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