English subtitling

Subtitling in UK

Let's face it- it's challenging enough to come across a reliable subtitling service provider online. But try finding one that can truly convey the authentic experience with your content in English!
 

There is a commonly adopted subtitle development process that all subtitling companies follow. For a start, customer content is reviewed, and professional audiovisual translators are assigned. Then English Master Templates are created, translated into English, and proofread by captionists. Finally, the English subtitles or captions are QCed and delivered in the requested subtitle format. And following this workflow should be enough to transcend the authentic content feel in English.
 

But there's a catch.
 

The original content has been produced in another country, within a different cultural context and simply translating and subtitling it in English language is not enough to convey its creative intent. In result, the translated version fails to engage the local viewers and very successful TV shows, films, commercials, video games or other media end up as mediocre for the local audience. 

To help you transcend the original experience with your content and achieve a native feel, we apply a culture first approach- we craft and deliver English subtitles that consider all local norms and traditions to create a culturally relevant and immersive viewer experience for UK.

GoPhrazy provides English subtitling services through our native subtitle translators for the needs of your TV, films, cartoons, animations, e-learning videos, commercials, and video games. Here's the deal- it takes just 3 easy steps with us to make your subtitles perfect for UK:

Since 1994 we have localized over 10 000 hours of TV programming in foreign languages for providers like Discovery Channel, TLC, HBO, FOX, Cartoon Network, Nickelodeon, Disney Channel and many more. The list gets bigger when we add localizing of over 1000 film titles for theatrical and TV distribution, as well as blockbuster games like League of legends, GTA and Civilization.

But that's not all.

We are also a preferred multilingual subtitling company to leading advertising agencies like Ogilvy, Leo Burnett and Saatchi & Saatchi, localizing countless TV commercials for Fortune 500 companies like Coca Cola, Nestle, Procter & Gamble, Samsung, Gillette, Sony, BMW, Danone and more.

Where dialogue becomes vision

What makes over 300 companies come back and reward us with more than 10 000 projects over the years is our culturally intelligent approach. It’s a group of methods that blend meaning and feeling with local expertise to provide a peace of mind that your media feels great in English.

It all starts with you

We know that the most important factor in communication is to make sure that your viewers can connect and engage with your content not only on a linguistic but most importantly on a cultural level. That's why we don’t simply translate and subtitle your script in English language. Instead, we assist you in adapting your content to the local culture and craft a superior viewer experience.

English subtitling company

GoPhrazy is the number one choice for English subtitles and captions due to our obsession with Client needs and our determination to deliver all projects always on time, in full and error free. We are an award winning subtitling company, trusted by major broadcasters and platforms.

Expertly written and perfectly timed

Our subtitlers are not only true experts in English language but also in weighing written against spoken words, editing text to fit both visually and contextually, retaining the essence without any loss of meaning. While translating and developing English subtitles, we consider the rhythm of the video, dialogue pace and the viewers' reading speed. We create subtitles and captions with timings synchronized with a surgical precision to the highest level of accuracy (up to 1/100 sec). As a result, our English subtitles are always consistent but above all, always a pleasure to read.

Our English subtitling specialists

Creating English subtitles requires much more than simply making a word-by-word translation of a video script. Our subtitlers need to understand and experience the content; retain the context and meaning of the original version and convey it into English, considering cultural differences. That's why we work with a large pool of local subtitle translators that have expertise in many sectors, including entertainment, advertising, video game, e-learning, technology, and more.

Our in-house subtitling department

Though we employ highly trained, experienced and subject-matter competent, native freelance English subtitle translators, we also have a team of in-house subtitling QCers who validate each and every file against the assigned specifications and cultural checklists to ensure that your English subtitling service is always delivered correctly. In result, your locally versioned media is ready to publish, in the style and format that you require. We strive to provide a seamless viewer experience in English and we know that the perfect subtitling is the one that you never notice.

Subtitling technology

While our culturally intelligent approach ensures the cultural fit of your content in English, it's our best-in-class technology that enables us to deliver superior quality while remaining cost effective. It empowers a collaborative environment and content flows that simplify the process and help you reach your local audience faster, cheaper and better than ever before.

English subtitling services

At GoPhrazy we develop, translate and provide English subtitles that are relevant from both culturally linguistic and technical standpoint in order to create a truly immersive and memorable experience with your content for UK. Our subtitling and captioning services are mostly used by TV channels, OTT, IPTV and VOD platforms; film, advertising, education, video game and IT companies for making their media accessible to the local audience and are well known for their focus on precision and style. In the recent years we are also facing an increasing demand for English subtitling services by social/ video sharing platforms like YouTube, Vimeo, and iTunes.

Our subtitling services

• English subtitling from template
• English subtitling without template
• English subtitling on provided script
• English subtitling with no script available

English closed captioning

Improve the accessibility of your content in UK by taking advantage of our English closed captioning services! While subtitles are created for hearing viewers and only reflect dialogue, our English closed captioning includes all audio elements to provide more context and enhance the content experience for viewers with hearing disability. We cover any sound in the video that is not visually evident and develop English closed captions with the assumption that the viewer is restricted from hearing the audio. We split the transcribed text into chunks (caption frames) and enable your local audience to follow the audio, video or captions interchangeably. Thus, we improve the accessibility and overall viewer experience for English audience with hearing impairment who depend on captions to understand the video. As these captions are enclosed in video stream and can be turned on and off at viewer's comfort, they are named "closed captions".

English open captioning

In case you need to improve accessibility for your videos, cinematic and theatrical content, our English open captioning services are the perfect match for you. Unlike closed captions, open captions are embedded (burnt-in) the media file and become an inseparable feature of the video. They cannot be switched on and off like closed captions but on the other side have other benefits. They are easier to use, eliminate the need to manage separate files and inconsistencies among various media players. They enable publishers to control caption size and style and (if the text is generated properly) come in sync with video while not requiring a special software for playback.

English SDH subtitling

Subtitling for the deaf and hard of hearing (or HoH subtitling) quickly becomes a media accessibility standard in UK to respond to emerging regulations. It provides the closest-to-equal experience with your content to the local audience that suffers of hearing loss and combines both subtitle and caption content into a single file that is then translated into English. SDH include dialogue transcription, speaker IDs, audio description and could be placed anywhere on the screen to follow the sound positioning. While SDH includes audience with hearing loss, it also improves entertainment value and adds flexibility to education and information resources.

SDH are particularly designed for deaf, Deaf or hard of hearing audience.

• Deaf with lower case "d" refers to viewers that cannot hear but can speak
  
• Deaf with upper case "D" refers to viewers with hearing loss that prefer "sign language"
  
• Hard of hearing refers to viewers with any level of hearing impairment

Led by exceptional people and supported by a state-of-the-art technology, we deliver English captions in a quick, responsive, reliable, convenient, consistent, transparent, and risk-free manner across various industries, while keeping you informed at every step of the way with your project.

English subtitling rates

Due to economies of scale, technology utilization and supply chain integration GoPhrazy provides some of the most competitive rates for English subtitling services at no compromise on quality. We build collaborative relationships with local linguists to guarantee consistency with the costs over time and make your ongoing projects predictable with budgets. At the same time, we know that each subtitling project is unique, and we consider certain factors to estimate our rates.

Factors affecting English subtitling rates

• Deadline- a rush charge applies for urgent/ same day English subtitle delivery
  
• Complexity- for super complex matter additional charge could apply
  
• Volume- bulk order discounts are available for formal volume commitment
  
• Source language- for subtitling videos that are not in English additional charge applies
  
• Subject matter- topics that require in-depth competence might cause additional charges
  
• Source video quality- poor image and sound makes subtitling harder and affects rates
  

For long form media broadcast projects, English subtitle translation, caption translation or development rates are estimated per minute of video. For short form, or non-broadcast projects, English subtitle translation, caption translation or development rates are quoted per project. We don't support a generic rate card as we approach every request individually to provide custom quotes that best serve your needs at the most competitive price. Our individual approach and attention make sure that you always get the right files, within the right budget, at the right time. 

About English language

The English language is a global linguistic powerhouse, known for its widespread usage, versatility, and cultural impact. It is an Indo-European language with Germanic roots that has evolved over centuries, influenced by Latin, French, and many other languages. Today, English is the primary or secondary language for millions worldwide. English is characterized by its extensive vocabulary, allowing for precise expression in various fields like science, technology, arts, and business. It's written using the Latin alphabet, with 26 letters and various punctuation marks. The language has a diverse range of dialects and accents, shaped by geography, history, and culture. Prominent variants include American English, British English, Australian English, and many more, each with distinct vocabulary, pronunciation, and idiomatic expressions. English literature is a treasure trove of classic works by authors like Shakespeare, Dickens, Austen, and Twain. English also plays a pivotal role in the global entertainment industry, with Hollywood films, English-language music, and TV series reaching audiences worldwide. As the lingua franca of international diplomacy, science, technology, and business, English facilitates communication on a global scale. In essence, the English language's enduring influence and adaptability continue to shape communication, culture, and commerce across the globe, making it one of the most widely spoken and important languages in the world today.

About English culture

United Kingdom (UK) culture is a rich amalgamation of tradition and modernity, shaped by a long and storied history. The UK boasts a deep historical legacy, evident in its ancient castles, monuments, and landmarks like Stonehenge, the Tower of London, and Edinburgh Castle. The monarchy, with Queen Elizabeth II as the reigning monarch, is a symbol of continuity. The UK has a rich musical heritage, from classical composers like Handel and Elgar to modern icons like The Beatles, The Rolling Stones, and Adele. It played a pivotal role in the development of rock, punk, and electronic music. Football (soccer) is a national obsession, with the English Premier League being one of the world's most popular football competitions. Cricket, rugby, and tennis also hold significant importance. The UK is famous for its tea-drinking tradition. Afternoon tea, complete with scones, clotted cream, and jam, is a cherished ritual. The UK's diverse population has resulted in a multicultural society, with a wide range of cuisines, festivals, and traditions from around the world. London, in particular, is a melting pot of cultures. Politeness and adherence to social etiquette are valued. Queuing (waiting in line) is a cultural norm, and the British sense of humor often features dry wit and sarcasm. The UK has a world-renowned education system, including prestigious universities like Oxford and Cambridge. The UK is known for its constitutional monarchy and parliamentary democracy. The Houses of Parliament in Westminster are iconic symbols of political governance.