Malay subtitling

Malay subtitling sample | Malay captioning | GMK | GoPhrazy

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Subtitling in Malaysia


Let's face it- it's challenging enough to come across a reliable subtitling service provider online. But try finding one that can truly convey the authentic experience with your content in Malay!

There is a commonly adopted subtitle development process that all subtitling companies follow. For a start, customer content is reviewed, and professional audiovisual translators are assigned. Then English Master Templates are created, translated into Malay, and proofread by captionists. Finally, the Malay subtitles or captions are QCed and delivered in the requested subtitle format. And following this workflow should be enough to transcend the authentic content feel in Malay.

But there's a catch.

The original content has been produced in another country, within a different cultural context and simply translating and subtitling it in Malay language is not enough to convey its creative intent. In result, the translated version fails to engage the local viewers and very successful TV shows, films, commercials, video games or other media end up as mediocre for the local audience. 


To help you transcend the original experience with your content and achieve a native feel, we apply a culture first approach- we craft and deliver Malay subtitles that consider all local norms and traditions to create a culturally relevant and immersive viewer experience for Malaysia.


GoPhrazy provides Malay subtitling services through our native subtitle translators for the needs of your TV, films, cartoons, animations, e-learning videos, commercials, and video games. Here's the deal- it takes just 3 easy steps with us to make your subtitles perfect for Malaysia:


subtitling in just 3 easy steps:

  • 1

    describe your specifications

  • 2

    request a quote

  • 3

    get your ready-to-use files


Since 1994 we have localized over 10 000 hours of TV programming in foreign languages for providers like Discovery Channel, TLC, HBO, FOX, Cartoon Network, Nickelodeon, Disney Channel and many more. The list gets bigger when we add localizing of over 1000 film titles for theatrical and TV distribution, as well as blockbuster games like League of legends, GTA and Civilization.


But that's not all.


We are also a preferred multilingual subtitling company to leading advertising agencies like Ogilvy, Leo Burnett and Saatchi & Saatchi, localizing countless TV commercials for Fortune 500 companies like Coca Cola, Nestle, Procter & Gamble, Samsung, Gillette, Sony, BMW, Danone and more.


Where dialogue becomes vision


What makes over 300 companies come back and reward us with more than 10 000 projects over the years is our culturally intelligent approach. It’s a group of methods that blend meaning and feeling with local expertise to provide a peace of mind that your media feels great in Malay.


It all starts with you


We know that the most important factor in communication is to make sure that your viewers can connect and engage with your content not only on a linguistic but most importantly on a cultural level. That's why we don’t simply translate and subtitle your script in Malay language. Instead, we assist you in adapting your content to the local culture and craft a superior viewer experience.


Malay subtitling company

Malay subtitling company


GoPhrazy is the number one choice for Malay subtitles and captions due to our obsession with Client needs and our determination to deliver all projects always on time, in full and error free. We are an award winning subtitling company, trusted by major broadcasters and platforms.


Expertly written and perfectly timed


Our subtitlers are not only true experts in Malay language but also in weighing written against spoken words, editing text to fit both visually and contextually, retaining the essence without any loss of meaning. While translating and developing Malay subtitles, we consider the rhythm of the video, dialogue pace and the viewers' reading speed. We create subtitles and captions with timings synchronized with a surgical precision to the highest level of accuracy (up to 1/100 sec). As a result, our Malay subtitles are always consistent but above all, always a pleasure to read.


Our Malay subtitling specialists


Creating Malay subtitles requires much more than simply making a word-by-word translation of a video script. Our subtitlers need to understand and experience the content; retain the context and meaning of the original version and convey it into Malay, considering cultural differences. That's why we work with a large pool of local subtitle translators that have expertise in many sectors, including entertainment, advertising, video game, e-learning, technology, and more.


Our in-house subtitling department


Though we employ highly trained, experienced and subject-matter competent, native freelance Malay subtitle translators, we also have a team of in-house subtitling QCers who validate each and every file against the assigned specifications and cultural checklists to ensure that your Malay subtitling service is always delivered correctly. In result, your locally versioned media is ready to publish, in the style and format that you require. We strive to provide a seamless viewer experience in Malay and we know that the perfect subtitling is the one that you never notice.


Subtitling technology


While our culturally intelligent approach ensures the cultural fit of your content in Malay, it's our best-in-class technology that enables us to deliver superior quality while remaining cost effective. It empowers a collaborative environment and content flows that simplify the process and help you reach your local audience faster, cheaper and better than ever before.


Malay subtitling services

Malay subtitling services


At GoPhrazy we develop, translate and provide Malay subtitles that are relevant from both culturally linguistic and technical standpoint in order to create a truly immersive and memorable experience with your content for Malaysia. Our subtitling and captioning services are mostly used by TV channels, OTT, IPTV and VOD platforms; film, advertising, education, video game and IT companies for making their media accessible to the local audience and are well known for their focus on precision and style. In the recent years we are also facing an increasing demand for Malay subtitling services by social/ video sharing platforms like YouTube, Vimeo, and iTunes.


Our subtitling services


  • Malay subtitling from template
  • Malay subtitling without template
  • Malay subtitling on provided script
  • Malay subtitling with no script available


Malay closed captioning


Improve the accessibility of your content in Malaysia by taking advantage of our Malay closed captioning services! While subtitles are created for hearing viewers and only reflect dialogue, our Malay closed captioning includes all audio elements to provide more context and enhance the content experience for viewers with hearing disability. We cover any sound in the video that is not visually evident and develop Malay closed captions with the assumption that the viewer is restricted from hearing the audio. We split the transcribed text into chunks (caption frames) and enable your local audience to follow the audio, video or captions interchangeably. Thus, we improve the accessibility and overall viewer experience for Malay audience with hearing impairment who depend on captions to understand the video. As these captions are enclosed in video stream and can be turned on and off at viewer's comfort, they are named "closed captions".


Malay open captioning


In case you need to improve accessibility for your videos, cinematic and theatrical content, our Malay open captioning services are the perfect match for you. Unlike closed captions, open captions are embedded (burnt-in) the media file and become an inseparable feature of the video. They cannot be switched on and off like closed captions but on the other side have other benefits. They are easier to use, eliminate the need to manage separate files and inconsistencies among various media players. They enable publishers to control caption size and style and (if the text is generated properly) come in sync with video while not requiring a special software for playback.


Malay SDH subtitling


Subtitling for the deaf and hard of hearing (or HoH subtitling) quickly becomes a media accessibility standard in Malaysia to respond to emerging regulations. It provides the closest-to-equal experience with your content to the local audience that suffers of hearing loss and combines both subtitle and caption content into a single file that is then translated into Malay. SDH include dialogue transcription, speaker IDs, audio description and could be placed anywhere on the screen to follow the sound positioning. While SDH includes audience with hearing loss, it also improves entertainment value and adds flexibility to education and information resources.


SDH are particularly designed for deaf, Deaf or hard of hearing audience.


  • Deaf with lower case "d" refers to viewers that cannot hear but can speak
  • Deaf with upper case "D" refers to viewers with hearing loss that prefer "sign language"
  • Hard of hearing refers to viewers with any level of hearing impairment


Led by exceptional people and supported by a state-of-the-art technology, we deliver Malay captions in a quick, responsive, reliable, convenient, consistent, transparent, and risk-free manner across various industries, while keeping you informed at every step of the way with your project.


Malay subtitling rates

Malay subtitling rates


Due to economies of scale, technology utilization and supply chain integration GoPhrazy provides some of the most competitive rates for Malay subtitling services at no compromise on quality. We build collaborative relationships with local linguists to guarantee consistency with the costs over time and make your ongoing projects predictable with budgets. At the same time, we know that each subtitling project is unique, and we consider certain factors to estimate our rates.


Factors affecting Malay subtitling rates


  • Deadline- a rush charge applies for urgent/ same day Malay subtitle delivery
  • Complexity- for super complex matter additional charge could apply
  • Volume- bulk order discounts are available for formal volume commitment
  • Source language- for subtitling videos that are not in English additional charge applies
  • Subject matter- topics that require in-depth competence might cause additional charges
  • Source video quality- poor image and sound makes subtitling harder and affects rates


For long form media broadcast projects, Malay subtitle translation, caption translation or development rates are estimated per minute of video. For short form, or non-broadcast projects, Malay subtitle translation, caption translation or development rates are quoted per project. We don't support a generic rate card as we approach every request individually to provide custom quotes that best serve your needs at the most competitive price. Our individual approach and attention make sure that you always get the right files, within the right budget, at the right time. 


About Malay language


The Malay language, also known as Bahasa Melayu or Bahasa Malaysia, is a major language spoken in Southeast Asia, particularly in Malaysia, Indonesia, Singapore, Brunei, southern Thailand, and some parts of the Philippines. It is one of the most widely spoken languages in the world, with over 300 million speakers. The Malay language belongs to the Austronesian language family and is characterized by its elegant script, often written in Latin characters. It serves as a unifying linguistic element in the culturally diverse Malay Archipelago. The Malay language also has a rich literary tradition, with classic works like "Hikayat Hang Tuah" and "Sejarah Melayu" reflecting the culture's historical and mythological heritage. In summary, the Malay language is not just a means of communication but a vital part of the cultural identity of the Malay world. Its influence extends beyond borders, uniting the people of the region through a shared linguistic and cultural heritage.



About Malay culture


Malay culture is a diverse and vibrant tapestry that encompasses the traditions, customs, and practices of the Malay people, who are predominantly found in Southeast Asia, including Malaysia, Indonesia, Singapore, Brunei, southern Thailand, and the southern Philippines. It is deeply rooted in a shared linguistic, religious, and historical heritage. Malay culture is significantly influenced by Islam, and religious practices play a vital role in daily life. Traditional ceremonies, such as weddings and circumcisions, are often accompanied by Islamic rituals and prayers. The Malay traditional house, known as the "rumah kampung" or "rumah adat," reflects Islamic architectural influences and the values of community and family. Cuisine is another hallmark of Malay culture, with dishes like nasi lemak, rendang, and satay enjoyed throughout the region. Meals often incorporate aromatic spices, coconut milk, and rice, reflecting the region's rich agricultural history. Traditional arts, such as wayang kulit (shadow puppetry), batik, and silat (martial arts), are integral to Malay culture. These artistic expressions showcase the region's history, mythology, and craftsmanship. Malay culture is characterized by its warmth and hospitality, with the concept of "gotong-royong" (mutual assistance) being essential in communal life. The traditional Malay values of respect for elders and the strong sense of family are central to social interactions. While Malay culture embraces modernization, it proudly preserves its traditions and values, serving as a testament to the enduring heritage of the Malay people in Southeast Asia.

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