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Subtitling in Mandarin
Let's face it- it's challenging enough to come across a reliable subtitling service provider online. But try finding one that can truly convey the authentic experience with your content in Mandarin!
There is a commonly adopted subtitle development process that all subtitling companies follow. For a start, customer content is reviewed, and professional audiovisual translators are assigned. Then English Master Templates are created, translated into Mandarin, and proofread by captionists. Finally, the Mandarin subtitles or captions are QCed and delivered in the requested subtitle format. And following this workflow should be enough to transcend the authentic content feel in Mandarin.
But there's a catch.
The original content has been produced in another country, within a different cultural context and simply translating and subtitling it in Mandarin language is not enough to convey its creative intent. In result, the translated version fails to engage the local viewers and very successful TV shows, films, commercials, video games or other media end up as mediocre for the local audience.
To help you transcend the original experience with your content and achieve a native feel, we apply a culture first approach- we craft and deliver Mandarin subtitles that consider all local norms and traditions to create a culturally relevant and immersive viewer experience for China.
GoPhrazy provides Mandarin subtitling services through our native subtitle translators for the needs of your TV, films, cartoons, animations, e-learning videos, commercials, and video games. Here's the deal- it takes just 3 easy steps with us to make your subtitles perfect for China:
subtitling in just 3 easy steps: describe your specifications request a quote get your ready-to-use files
subtitling in just 3 easy steps:
describe your specifications
request a quote
get your ready-to-use files
Since 1994 we have localized over 10 000 hours of TV programming in foreign languages for providers like Discovery Channel, TLC, HBO, FOX, Cartoon Network, Nickelodeon, Disney Channel and many more. The list gets bigger when we add localizing of over 1000 film titles for theatrical and TV distribution, as well as blockbuster games like League of legends, GTA and Civilization.
But that's not all.
We are also a preferred multilingual subtitling company to leading advertising agencies like Ogilvy, Leo Burnett and Saatchi & Saatchi, localizing countless TV commercials for Fortune 500 companies like Coca Cola, Nestle, Procter & Gamble, Samsung, Gillette, Sony, BMW, Danone and more.
Where dialogue becomes vision
What makes over 300 companies come back and reward us with more than 10 000 projects over the years is our culturally intelligent approach. It’s a group of methods that blend meaning and feeling with local expertise to provide a peace of mind that your media feels great in Mandarin.
It all starts with you
We know that the most important factor in communication is to make sure that your viewers can connect and engage with your content not only on a linguistic but most importantly on a cultural level. That's why we don’t simply translate and subtitle your script in Mandarin language. Instead, we assist you in adapting your content to the local culture and craft a superior viewer experience.
Mandarin subtitling company
GoPhrazy is the number one choice for Mandarin subtitles and captions due to our obsession with Client needs and our determination to deliver all projects always on time, in full and error free. We are an award winning subtitling company, trusted by major broadcasters and platforms.
Expertly written and perfectly timed
Our subtitlers are not only true experts in Mandarin language but also in weighing written against spoken words, editing text to fit both visually and contextually, retaining the essence without any loss of meaning. While translating and developing Mandarin subtitles, we consider the rhythm of the video, dialogue pace and the viewers' reading speed. We create subtitles and captions with timings synchronized with a surgical precision to the highest level of accuracy (up to 1/100 sec). As a result, our Mandarin subtitles are always consistent but above all, always a pleasure to read.
Our Mandarin subtitling specialists
Creating Mandarin subtitles requires much more than simply making a word-by-word translation of a video script. Our subtitlers need to understand and experience the content; retain the context and meaning of the original version and convey it into Mandarin, considering cultural differences. That's why we work with a large pool of local subtitle translators that have expertise in many sectors, including entertainment, advertising, video game, e-learning, technology, and more.
Our in-house subtitling department
Though we employ highly trained, experienced and subject-matter competent, native freelance Mandarin subtitle translators, we also have a team of in-house subtitling QCers who validate each and every file against the assigned specifications and cultural checklists to ensure that your Mandarin subtitling service is always delivered correctly. In result, your locally versioned media is ready to publish, in the style and format that you require. We strive to provide a seamless viewer experience in Mandarin and we know that the perfect subtitling is the one that you never notice.
While our culturally intelligent approach ensures the cultural fit of your content in Mandarin, it's our best-in-class technology that enables us to deliver superior quality while remaining cost effective. It empowers a collaborative environment and content flows that simplify the process and help you reach your local audience faster, cheaper and better than ever before.
Mandarin subtitling services
At GoPhrazy we develop, translate and provide Mandarin subtitles that are relevant from both culturally linguistic and technical standpoint in order to create a truly immersive and memorable experience with your content for China. Our subtitling and captioning services are mostly used by TV channels, OTT, IPTV and VOD platforms; film, advertising, education, video game and IT companies for making their media accessible to the local audience and are well known for their focus on precision and style. In the recent years we are also facing an increasing demand for Mandarin subtitling services by social/ video sharing platforms like YouTube, Vimeo, and iTunes.
Our subtitling services
- Mandarin subtitling from template
- Mandarin subtitling without template
- Mandarin subtitling on provided script
- Mandarin subtitling with no script available
Mandarin closed captioning
Improve the accessibility of your content in China by taking advantage of our Mandarin closed captioning services! While subtitles are created for hearing viewers and only reflect dialogue, our Mandarin closed captioning includes all audio elements to provide more context and enhance the content experience for viewers with hearing disability. We cover any sound in the video that is not visually evident and develop Mandarin closed captions with the assumption that the viewer is restricted from hearing the audio. We split the transcribed text into chunks (caption frames) and enable your local audience to follow the audio, video or captions interchangeably. Thus, we improve the accessibility and overall viewer experience for Mandarin audience with hearing impairment who depend on captions to understand the video. As these captions are enclosed in video stream and can be turned on and off at viewer's comfort, they are named "closed captions".
Mandarin open captioning
In case you need to improve accessibility for your videos, cinematic and theatrical content, our Mandarin open captioning services are the perfect match for you. Unlike closed captions, open captions are embedded (burnt-in) the media file and become an inseparable feature of the video. They cannot be switched on and off like closed captions but on the other side have other benefits. They are easier to use, eliminate the need to manage separate files and inconsistencies among various media players. They enable publishers to control caption size and style and (if the text is generated properly) come in sync with video while not requiring a special software for playback.
Mandarin SDH subtitling
Subtitling for the deaf and hard of hearing (or HoH subtitling) quickly becomes a media accessibility standard in China to respond to emerging regulations. It provides the closest-to-equal experience with your content to the local audience that suffers of hearing loss and combines both subtitle and caption content into a single file that is then translated into Mandarin. SDH include dialogue transcription, speaker IDs, audio description and could be placed anywhere on the screen to follow the sound positioning. While SDH includes audience with hearing loss, it also improves entertainment value and adds flexibility to education and information resources.
SDH are particularly designed for deaf, Deaf or hard of hearing audience.
- Deaf with lower case "d" refers to viewers that cannot hear but can speak
- Deaf with upper case "D" refers to viewers with hearing loss that prefer "sign language"
- Hard of hearing refers to viewers with any level of hearing impairment
Led by exceptional people and supported by a state-of-the-art technology, we deliver Mandarin captions in a quick, responsive, reliable, convenient, consistent, transparent, and risk-free manner across various industries, while keeping you informed at every step of the way with your project.
Mandarin subtitling rates
Due to economies of scale, technology utilization and supply chain integration GoPhrazy provides some of the most competitive rates for Mandarin subtitling services at no compromise on quality. We build collaborative relationships with local linguists to guarantee consistency with the costs over time and make your ongoing projects predictable with budgets. At the same time, we know that each subtitling project is unique, and we consider certain factors to estimate our rates.
Factors affecting Mandarin subtitling rates
- Deadline- a rush charge applies for urgent/ same day Mandarin subtitle delivery
- Complexity- for super complex matter additional charge could apply
- Volume- bulk order discounts are available for formal volume commitment
- Source language- for subtitling videos that are not in English additional charge applies
- Subject matter- topics that require in-depth competence might cause additional charges
- Source video quality- poor image and sound makes subtitling harder and affects rates
For long form media broadcast projects, Mandarin subtitle translation, caption translation or development rates are estimated per minute of video. For short form, or non-broadcast projects, Mandarin subtitle translation, caption translation or development rates are quoted per project. We don't support a generic rate card as we approach every request individually to provide custom quotes that best serve your needs at the most competitive price. Our individual approach and attention make sure that you always get the right files, within the right budget, at the right time.
About Mandarin language
Mandarin, also known as Standard Chinese or Putonghua, is the most widely spoken language in the world, with over a billion native speakers. It serves as the official language of China and Taiwan and is one of the six official languages of the United Nations. Mandarin is a tonal language, meaning that the meaning of a word can change based on the tone in which it's spoken. It has four main tones and a neutral tone, which adds complexity to pronunciation. Mandarin uses Chinese characters for writing, with each character typically representing a morpheme (a meaningful unit). Learning to read and write Mandarin requires familiarity with thousands of characters. Mandarin encompasses various regional dialects and accents within China. However, Standard Mandarin, based on the Beijing dialect, serves as the lingua franca and is taught in schools nationwide. The global influence of China has led to the spread of Mandarin as a second language in many parts of the world, making it increasingly important in international business and diplomacy. Efforts to promote Mandarin have included language standardization, education reforms, and media development, aimed at preserving linguistic unity in a diverse country. In summary, Mandarin is a complex and tonal language with a rich cultural and historical significance. Its widespread use and influence extend far beyond China's borders, making it an essential language for those interested in global communication, culture, and business.
About Mandarin culture
"Mandarin culture" is a broad term that encompasses the cultural traditions and practices associated with the Mandarin-speaking people, primarily in mainland China and Taiwan. Mandarin is the official language of China, and it plays a central role in shaping cultural identity. Mandarin cuisine is diverse and renowned for its regional variations. It includes dishes like Peking duck, dumplings, dim sum, and hotpot. Mandarin culture has a rich history of traditional arts, including calligraphy, Chinese painting, opera (Peking opera), and martial arts (e.g., Tai Chi and Kung Fu). Confucianism has a profound influence on Mandarin culture, emphasizing respect for elders, filial piety, and the importance of education. These values are reflected in social interactions and family life. Traditional tea ceremonies and the sharing of tea with guests are common practices. Mandarin culture is influenced by various philosophical and religious traditions, including Buddhism, Taoism, and Chinese folk religion. Temples, monasteries, and sacred sites are important cultural landmarks. Mandarin culture is characterized by its rich history, diverse traditions, and the enduring influence of Confucian values. It continues to evolve in response to modernization and globalization, retaining its identity and cultural significance.
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